Alright, shutterbugs and social media mavens, gather ’round! Meta’s been busy tweaking its AI photo labelling system, and boy, do we have some news for you.

Remember that “Made with AI” tag that had everyone scratching their heads? Well, it’s out the door. Meta’s listened to our collective groans and replaced it with a snazzy new “AI Info” label. Why the change? Turns out, slapping “Made with AI” on photos that just had a tiny AI touch-up was causing more confusion than a cat in a room full of laser pointers.

But here’s the kicker – while the label’s gotten a facelift, the tech behind the scenes is still the same old reliable workhorse. Meta’s still using those fancy metadata standards (C2PA and IPTC for you tech-savvy folks) to sniff out AI involvement.

Now, if you’ve been using Adobe’s Generative AI Fill to magically zap your ex out of those vacation photos, don’t worry! Your pics will now sport the new “AI Info” tag instead of the old one. It’s like a little badge of honour for your editing skills.

Meta’s grand plan? To give us mere mortals a better idea of what’s been cooked up in the AI kitchen. They’re even playing nice with other industry bigwigs to make sure everyone’s on the same page.

But let’s not get ahead of ourselves – this update isn’t a magic wand. It won’t catch those sneaky fully AI-generated images or tell you exactly how much AI seasoning has been sprinkled on your photos. Meta and its social media pals are still hammering out the details to keep things transparent without raining on the parade of photographers who love their AI editing tools.

So, next time you’re scrolling through your feed and spot that “AI Info” tag, give it a click. You’ll get a crash course in generative AI and a heads-up that Meta’s AI detectives might have spotted some digital wizardry.

Remember, folks – in the wild world of social media, a little context goes a long way. Keep snapping, keep editing, and stay tuned for more updates from the ever-evolving AI frontier!

Update on July 1, 2024 from Meta

We want people to know when they see posts that have been made with AI. Earlier this year, we announced a new approach for labeling AI-generated content. An important part of this approach relies on industry standard indicators that other companies include in content created using their tools, which help us assess whether something is created using AI.

Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context. For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labeled “Made with AI.” While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the “Made with AI” label to “AI info” across our apps, which people can click for more information.”